Alcohol Abuse in Ireland Targeted by Irish Government

A new Public Health Bill is to introduce minimum pricing for alcohol products based on the alcohol content of the drink.

Irish Government is trying to reduce Alcohol consumption

The new laws are an effort to reduce the consumption of cheaper high-alcohol beers, wines and spirits. For the first time products will be targeted based on the actual amount of alcohol they contain.

Other new measures include:

* From 2016 alcohol advertising on TV and Radio is to be confined to evening time.

* Advertising of alcohol in Cinemas will be confined to over-18 movies only.

* Outdoor advertising of alcohol will also be restricted.

* Supermarkets and other outlets will have to relocate alcohol products to their own separate location within a premises.

* All alcohol products will in future carry health warnings (but significantly not with the kind of graphic pictures used on cigarette packets).

The President of the Irish Medical Organisation, Dr Matthew Sadlier, welcomed the new regulations:

“In Ireland, despite high excise duties alcohol has become increasingly more affordable. Under a minimum pricing structure, the price per unit becomes more expensive particularly affecting demand by younger binge drinkers and excessive harmful drinkers. Thus minimum pricing can reduce alcohol-related harm without necessarily penalising moderate drinkers.”

The new laws have been criticized for not going far enough and especially for not banning the sponsorship of sporting events by alcohol companies. In a surprising ‘pact with the devil’ the Irish sports lobby successfully persuaded Government that the withdrawal of sponsorship by the alcohol companies would severely impact on funding for sporting activities.

Pat Hickey, the President of the Olympic Council of Ireland, clearly disagreed with some of his colleagues in the Irish sporting community and responded by launching a scathing attack on the drinks industry in Ireland and particularly on the veiled threats by Diageo to reduce its investment in Ireland should a ban on drinks-industry sponsorship of sporting events be implemented:

I thought it was an absolute disgrace to read a report of an international company, Diageo, making an attack on the Irish Government and the Irish State about how they should conduct their business and investment. This is a multinational that has no interest whatsoever in Ireland except they happen to have a product beginning with ‘G’ and they promote that in Irish pubs just to get bigger profits around the world.

Abuse of Alcohol in Ireland costs Billions

A report that was recently published by the Health Research Board revealed that 58% of Irish people think the Government is not doing enough to reduce alcohol consumption. 85% of those surveyed believe that the current level of consumption of alcohol in Ireland is far too high. Average consumption in the year 2010 was 145% higher than the average amount consumed in the year 1960, a huge increase by any standard.

While the drinks industry in Ireland may be concerned at the new regulations they will surely be celebrating their most recent success at being able to continue their sponsorship of Irish sporting events.

Where they can recruit new and young devotees.

And all aided and abetted by the Irish sports lobby!

by Michael Green
Home Page

Vested Interests Attempt To Scupper Alcohol Advertising Ban

The ongoing attempts to reduce the amount of alcohol consumption in Ireland have been met with predictable opposition from those with most to lose.

Irish sporting associations receive alcohol sponsorhip

The head of Diageo in Ireland, who own the Guinness brand, has warned that a ban on sports sponsorship in Ireland could lead to a reduction in its future investment in the country. The thinly veiled threat is aimed squarely at the Government who are attempting to ban sponsorship by alcohol companies at all Irish sporting events. The plan is to phase out all sponsorship links between high-profile sporting events and alcohol brands by the year 2020.

The Gaelic Athletic Association and Irish Rugby benefit greatly from sponsorship by Guinness and Heineken respectively. It is inevitable that the ban of this sponsorship will mean less money for these huge sports. Nevertheless the Government seem determined to press ahead with the ban, realizing the devastating effect that alcohol consumption can have on young lives. The cost to the Irish taxpayer in dealing with health-care and crime issues from those abusing alcohol costs the State at least 3.7 Billion Euro annually. (* note 1)

A recent report by the Health Research Board has found that 58% of Irish people believe the Government is not doing enough to reduce alcohol consumption while 85% of Irish people believe that the current level of alcohol consumption in Ireland is far too high. Average alcohol consumption in the year 2010 was 145% higher than the average amount consumed in the year 1960, a startling increase.

Recent initiatives (and the recession) have helped to curb some of these excesses. A CSO report indicates that alcohol consumption in Ireland is actually down 19% since 2001.

Speaking at the Oireachtas (Irish Parliament) Committee on Transport and Communications Pat Hickey, the President of the Olympic Council of Ireland, lambasted the drinks industry:

I thought it was an absolute disgrace to read a report of an international company, Diageo, making an attack on the Irish Government and the Irish State about how they should conduct their business and investment. This is a multinational that has no interest whatsoever in Ireland except they happen to have a product beginning with ‘G’ and they promote that in Irish pubs just to get bigger profits around the world.

John Treacy is Chief Executive of the Irish Sports Council and won a Silver medal in the Marathon at the Los Angeles Olympics in 1984. He offered a different angle, suggesting that any ban would force the very best of Irish rugby players to ply their trade abroad, in much the same way that the best Irish soccer players work in England.

The Alcohol Beverage Federation of Ireland also had their say to the Committee arguing that any ban would not address alcohol misuse. A spokesperson remarking:

Evidence shows that the principal influencers on youth drinking are parents and peers.
Alcohol consumption in Ireland has a huge cost
It should not be a real surprise then that those sporting bodies who receive sponsorship from alcohol companies would oppose any ban. It would mean that they would have to find new sponsors.

But perhaps the real question that is not being asked is just why the alcohol companies engage in such advertising? The answer is obvious if unspoken. It is clear that they hugely benefit from their sponsorship and especially benefit in attracting younger people to their brands, since it is to a large degree the younger generation who are most passionate about sport.

Younger people. The next generation of drinkers.

It is ironic that sporting agencies that are supposed to help further the health and well-being of young people are arguing for their efforts to be associated with Ireland’s biggest killer, alcohol. Of course they are most concerned about the next five years and about promoting sport in Ireland, which is admirable. But it is the next twenty-five years and the next fifty years that really should be the focus.

The links between pub-owners and politicians, especially in rural locations is hard to break. The financial contribution of the multi-national drinks companies is impossible to ignore. The Irish sports bodies are even arguing against a sponsorship ban.

Is it any wonder that there is such a huge alcohol problem in Ireland?

Meanwhile the Irish drinking binge goes on.

* note 1: See

by Michael Green
Home Page

Big Increase in Smoking Among Irish Women

There has been a big increase in the number of Irish women who smoke cigarettes. One in three Irish women now smoke regularly with lung cancer now overtaking breast cancer as the main cause of cancer death among women in Ireland.

Tobacco companies have been blamed for targeting women, depicting their products as glamorous and buying high-profile endorsements in television programs such as ‘Sex in the City’, among others. The desire of younger women especially to curb their weight has also led to an increase in smoking since the use of cigarettes curbs appetite.

Perhaps most depressing is the statistic released by the Irish Cancer Society revealing that among women in disadvantaged or poorer sections of Irish society the rate of smoking may be a high as 50%. It is quite clear that among such groups that smoking is seen as a ‘coming of age’ event with children starting to smoke younger and younger.

The World Health Organisation reports that smoking among men in developed countries is actually in decline yet among women smoking is on the increase. Recent WHO statistics have shown that of the near 59 Million deaths worldwide in 2004 nearly 10% were directly caused by smoking. The developing world (ie poorer countries than Western countries) account for 70% of these deaths, once again underlining the conclusion that smoking is much more prevalent among the poor.

A recent Australian study revealed the following rates of smoking internationally:
Afghanistan 50% Greece 39% Russia 35% India 32% Ireland 27% UK 24% Australia 18% Canada 17% USA 17% Iran 11%

by Michael Green
Home Page

Internet usage in Ireland to boost Irish economy by up to 6 Billion Euro

A report commissioned by media group UPC has revealed that as much as 6 Billion Euro could be contributed to the Irish economy by 2016, thanks to an increase in ecommerce activity. 2012 is expected to see spending of 3.7 Billion Euro, rising to 5.7 Billion Euro by 2016. This figure would constitute 7% of all consumer spending in Ireland. The report found that Irish adults who shop online spend an average of 116 Euro monthly. 80% of Irish adults now use the internet regularly, up from 50% in 2007. 45% of Irish consumers have made on online purchase in the last year, up from 36% in 2010 and matching the EU average.

This number compares poorly though with the UK where 71% of consumers made purchases in the previous year. A significant difference between the two markets is that as many as 1 in 5 UK consumers buy their groceries online while in Ireland the figure is 1 in 20. The UK is now the worlds second biggest internet market in terms of sales value and is surely a market that Irish export businesses should be focusing on.

The ‘State of the Net’ publication by the Irish Internet Association has mirrored these findings detailing that there has been an increase of 20% in business marketing budgets being spent on promoting online businesses in Ireland. This compares with an overall 4% decline across other marketing media with newspapers suffering badly. 70% of Irish businesses now have a Facebook presence, 61% are on Twitter while 44% have their own Youtube channel.

It has not all been good news for Irish internet businesses though. The Irish Times newspaper recently sold its domain name to Tourism Ireland for 495,000 Euro – quite a return on the 3000 Irish punts they reportedly paid for it in the 1990′s. Sounds great except that the same Irish Times paid 50 Million euro for at the very height of the property hysteria in Ireland, only to see its value plummet when the property market crashed. The Irish Times was one of the first sites in Ireland to offer paid content with subscribers paying an annual fee to access content not available to unregistered users.

As a result of the deal the 15,000 customers and email account holders have been unceremoniously ditched. Lets hope they backed up their email.