There has been a big increase in the number of Irish women who smoke cigarettes. One in three Irish women now smoke regularly with lung cancer now overtaking breast cancer as the main cause of cancer death among women in Ireland.
Tobacco companies have been blamed for targeting women, depicting their products as glamorous and buying high-profile endorsements in television programs such as ‘Sex in the City’, among others. The desire of younger women especially to curb their weight has also led to an increase in smoking since the use of cigarettes curbs appetite.
Perhaps most depressing is the statistic released by the Irish Cancer Society revealing that among women in disadvantaged or poorer sections of Irish society the rate of smoking may be a high as 50%. It is quite clear that among such groups that smoking is seen as a ‘coming of age’ event with children starting to smoke younger and younger.
The World Health Organisation reports that smoking among men in developed countries is actually in decline yet among women smoking is on the increase. Recent WHO statistics have shown that of the near 59 Million deaths worldwide in 2004 nearly 10% were directly caused by smoking. The developing world (ie poorer countries than Western countries) account for 70% of these deaths, once again underlining the conclusion that smoking is much more prevalent among the poor.
A recent Australian study revealed the following rates of smoking internationally:
Afghanistan 50% Greece 39% Russia 35% India 32% Ireland 27% UK 24% Australia 18% Canada 17% USA 17% Iran 11%
by Michael Green
A report commissioned by media group UPC has revealed that as much as 6 Billion Euro could be contributed to the Irish economy by 2016, thanks to an increase in ecommerce activity. 2012 is expected to see spending of 3.7 Billion Euro, rising to 5.7 Billion Euro by 2016. This figure would constitute 7% of all consumer spending in Ireland. The report found that Irish adults who shop online spend an average of 116 Euro monthly. 80% of Irish adults now use the internet regularly, up from 50% in 2007. 45% of Irish consumers have made on online purchase in the last year, up from 36% in 2010 and matching the EU average.
This number compares poorly though with the UK where 71% of consumers made purchases in the previous year. A significant difference between the two markets is that as many as 1 in 5 UK consumers buy their groceries online while in Ireland the figure is 1 in 20. The UK is now the worlds second biggest internet market in terms of sales value and is surely a market that Irish export businesses should be focusing on.
The ‘State of the Net’ publication by the Irish Internet Association has mirrored these findings detailing that there has been an increase of 20% in business marketing budgets being spent on promoting online businesses in Ireland. This compares with an overall 4% decline across other marketing media with newspapers suffering badly. 70% of Irish businesses now have a Facebook presence, 61% are on Twitter while 44% have their own Youtube channel.
It has not all been good news for Irish internet businesses though. The Irish Times newspaper recently sold its ireland.com domain name to Tourism Ireland for 495,000 Euro – quite a return on the 3000 Irish punts they reportedly paid for it in the 1990′s. Sounds great except that the same Irish Times paid 50 Million euro for myhome.ie at the very height of the property hysteria in Ireland, only to see its value plummet when the property market crashed. The Irish Times was one of the first sites in Ireland to offer paid content with subscribers paying an annual fee to access content not available to unregistered users.
As a result of the deal the 15,000 ireland.com customers and email account holders have been unceremoniously ditched. Lets hope they backed up their email.