The ongoing attempts to reduce the amount of alcohol consumption in Ireland have been met with predictable opposition from those with most to lose. The head of Diageo in Ireland, who own the Guinness brand, has warned that a ban on sports sponsorship in Ireland could lead to a reduction in its future investment in the country. The thinly veiled threat is aimed squarely at the Government who are attempting to ban sponsorship by alcohol companies at all Irish sporting events. The plan is to phase out all sponsorship links between high-profile sporting events and alcohol brands by the year … Continue reading Vested Interests Attempt To Scupper Alcohol Advertising Ban