Alcohol Abuse in Ireland Targeted by Irish Government

A new Public Health Bill is to introduce minimum pricing for alcohol products based on the alcohol content of the drink. The new laws are an effort to reduce the consumption of cheaper high-alcohol beers, wines and spirits. For the first time products will be targeted based on the actual amount of alcohol they contain. Other new measures include: * From 2016 alcohol advertising on TV and Radio is to be confined to evening time. * Advertising of alcohol in Cinemas will be confined to over-18 movies only. * Outdoor advertising of alcohol will also be restricted. * Supermarkets and … Continue reading Alcohol Abuse in Ireland Targeted by Irish Government

Vested Interests Attempt To Scupper Alcohol Advertising Ban

The ongoing attempts to reduce the amount of alcohol consumption in Ireland have been met with predictable opposition from those with most to lose. The head of Diageo in Ireland, who own the Guinness brand, has warned that a ban on sports sponsorship in Ireland could lead to a reduction in its future investment in the country. The thinly veiled threat is aimed squarely at the Government who are attempting to ban sponsorship by alcohol companies at all Irish sporting events. The plan is to phase out all sponsorship links between high-profile sporting events and alcohol brands by the year … Continue reading Vested Interests Attempt To Scupper Alcohol Advertising Ban

Big Increase in Smoking Among Irish Women

There has been a big increase in the number of Irish women who smoke cigarettes. One in three Irish women now smoke regularly with lung cancer now overtaking breast cancer as the main cause of cancer death among women in Ireland. Tobacco companies have been blamed for targeting women, depicting their products as glamorous and buying high-profile endorsements in television programs such as ‘Sex in the City’, among others. The desire of younger women especially to curb their weight has also led to an increase in smoking since the use of cigarettes curbs appetite. Perhaps most depressing is the statistic … Continue reading Big Increase in Smoking Among Irish Women

Internet usage in Ireland to boost Irish economy by up to 6 Billion Euro

A report commissioned by media group UPC has revealed that as much as 6 Billion Euro could be contributed to the Irish economy by 2016, thanks to an increase in ecommerce activity. 2012 is expected to see spending of 3.7 Billion Euro, rising to 5.7 Billion Euro by 2016. This figure would constitute 7% of all consumer spending in Ireland. The report found that Irish adults who shop online spend an average of 116 Euro monthly. 80% of Irish adults now use the internet regularly, up from 50% in 2007. 45% of Irish consumers have made on online purchase in … Continue reading Internet usage in Ireland to boost Irish economy by up to 6 Billion Euro